Everyone Owns a Sales and Marketing Company

9:00 Am Inifinite Point -2700 Production Way Coltquitlam

Everyone in business owns a sales and marketing company. The most company reason people get into business is for Time, Money, Passion, "The Man" - Be the Boss.

A strategic plan for your business over 5 years can make your business work for you as your slave, or you working inside it as his slave. Create systemization of processes - employee manuals, procedures. Have a living Business Plan, Marketing Plan, Exit strategy and Succession Plan.

Obstacles in your business may include: Lack of marketing and sales, lack of systems/ strategic thinking, financial numbers, losing motivation, lack of added value, Not knowing how to leverage, Ineffective staff/training/retaining and Lack of Prospecting.

If you want the freedom of More Time and Income you must understand the Problems before you can find the Solutions.

Clearly written and Defined Goals for you business. SMART - specific, measurable, actionable, Realistic, Timelined. Ex. My personal goal is to own 3 Business self operating, and 50 Doors in Real Estate within 3 years.

Do not confuse being Busy... with being Successful

Use the 80/20 rule, 80 percent of your success comes from 20 percent of your actions. Focus over half your time on that 20%. Use the formula of 40 Mins of focused work and 20 mins of relax for each other. By the way, I've picked up a book called " Power of an Hour" Dave Lackhani
Arrange tasks to "Do it" "Dump it" "Delegate it"

Necessary systems include Website, auto response, scripted, sales process...

Operating Strategically

Lead -> Conversion Rate -> Customer -> # of Transactions ->
Average Sales Value -> Total Revenue -> Margin -> Profit'

Tactical vs Strategic - Short term vs Long term results

Offering guarantees only 2 % actually uses it, but your business increases by 20%

Suspect > Prospects > Clients 17% of people are cheap you don't want them
12% of people buys anything at any price you love them

Measure your business by Key Performance Indicator
Total acqusition expense/ No. of new customers
Profit per visit * No. of visit * No of years
Advertising to lead generated leads to sales

Reason for purchases - People buy to Avoid Pain mostly than for Pleasure.

Example: If you do not want your see yourself working 14 hours a day getting burned out only to see your business go bankrupt after 5 years. You should buy this step by step XYZ Business consulting tool kit.

to be continued...

Entrepreneurs are the most self motivated group of people. Here is a video to booster your Motivation