SWOT analysis - the power to reinvent and restructure

As requested by a friend of mine. Going back 2 months ago, I had the chance to attend one of JEFFERSON J. MOONEY (chairman of A&W) 's conference speech about how he used the SWOT Business Model to redefine the direction of A&W - which at that time is facing serious threats by competitions from the States.

SWOT- Stands for: Strength , Weakness Opportunities and Threats.

This Model forces us to identify and focus on our strengths and opportunities currently at hand, then aligning it to our core values and mission, Objectively plan out the ways to allocation the necessary resources to achieve extraordinary performance.